Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. The ads are generated from businesses that use Google's AdWords program that you feed using a special AdSense code onto your blog or website.
For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate income, which is why it's so popular.
Pros and Cons of Making Money With Google AdSense
The Google AdSense program has several great advantages including:
It's free to join.
Eligibility requirements are easy, which means you can monetize your website or blog even when it's new.
There is a variety of ad options and several that you can customize to fit the look and feel of your site.
Google pays monthly by direct deposit if you meet the $100 threshold.1
You can run ads on several websites from one AdSense account.
There are options to run ads on mobile devices and RSS feeds.
You can easily add it to your Blogger and YouTube accounts, although with YouTube, you'll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.2
With that said, there are a few drawbacks to AdSense as well:
Google can terminate your account in an instant, and it's not very forgiving if you break the rules.
Like all forms of online income, you need traffic in order to make money.
When people click on an AdSense ad, you make some money, but your visitor also leaves your site, which means you lose the opportunity to make money with higher-paying affiliate products or your own products and services.
It doesn't necessarily pay more than other similar ad programs.